Media planning is determining how, when, where, and why your business shares media content with your audience. The process includes deciding what media will be shared on what channels to boost reach, engagements, conversions, ROI, and more.
A media plan details what kind of media you will create and where and how you’ll publish it to best engage and convert your audience. Some media plans align with larger company initiatives and campaigns, following along with pre-approved messaging and content.
Other media plans are standalone strategies that detail how organizations plan to leverage media (written, video, audio, etc.) to connect with followers and customers.
Many of the highest-performing premium placements available for sale perform so well that they may only be available to advertisers willing to pay for them up front. As publishers continually optimize their user experience, they find that certain emails, site placements, mobile spots and other placements consistently generate such strong results that they don’t need to give them away for the pay-for-performance fee alone. Advertisers unwilling to entertain the idea of media buys will miss out on these opportunities.
