360 marketing refers to a comprehensive and integrated marketing strategy that covers all aspects of a brand’s marketing efforts. It ensures that every touchpoint and channel both online and offline delivers a consistent message and experience. The goal is to create a unified brand presence that engages customers across multiple platforms and channels.
Your website is often your company’s first impression, and it certainly makes a lasting impression. It should provide ease of use, be professionally designed, and convey an image of authority and trust. UX (user experience) is paramount with websites of today. Because of this, load times should be quick and websites should be responsive and easy to use on mobile.
Taking this kind of holistic approach ensures that every possible interaction with a prospect or customer is meaningful. It means that when your target market sees a tagline to a campaign on social media, they will also see it when they visit your website or when they receive an email from you.
